coolNYC Privacy Policy

Last Updated: 06/1/2015

coolNYC™ ("us" or "we"), a program that is sponsored by Con Edison in partnership with ThinkEco Inc. ("ThinkEco”) is committed to protecting the privacy of individuals participating in the coolNYC™ program (individually, "You" or collectively, "Users"). We understand that You care how Your personal information is used and shared, and we have instituted this Privacy Policy with that in mind. This Privacy Policy (the "Policy") explains the types of personal information that we receive and collect when You (i) voluntarily sign up for the coolNYC program through the enrollment survey and applicable agreement (the “Enrollment Survey”) and (ii) use the hardware, software, Websites and systems to control of your air-conditioning units and participate in demand response events in program (the "Services"). You agree to this Policy, in its entirety, when You: (1) access or use the Site or our other websites located at,,, (the “Websites” and together with the Site, the “Online Venues”); (2) apply to enroll in the program and/or register as a User in the program; (3) agree to receive e-mail from us; (4) obtain, or attempt to obtain, our Services or a quote or application for Services from an Online Venue, or at a website belonging to an affiliate of coolNYC or ThinkEco; and/or (5) register for one of our sweepstakes or other contests that we hold from time-to-time (the “Sweepstakes”).

This Policy will address the following:

  1. What information coolNYC gathers/tracks about You on the Online Venues.
  2. What coolNYC does with the information it gathers/tracks on the Online Venues.
  3. With whom coolNYC shares the information it gathers/tracks on the Online Venues.
  4. The Online Venues’ opt-out policies.
  5. coolNYC’s policy on correcting and updating information.
  6. coolNYC’s policy on deactivating Your name from our database.

The Online Venues are a valuable platform for Users to maximize their energy savings in the long-term using the Services, a modletⓇ (smart plug) to be installed on an air-conditioner and a smartAC thermostat (together, a “smartAC Kit”) and related software, or by connecting an eligible air-conditioning unit to the coolNYC platform to participate in the Services. Users who agree to share their information enable the Services to work more effectively by permitting the Services to read the energy usage of Your appliances, thus allowing the Services to recommend schedules for appliance usage based on the collected energy information or permit You to participate on certain days and at the times selected by Con Edison in demand response events ("Events") during the summer period (generally June 1 through September 30) as described in the applicable Terms of Service for the program You enroll in. Opting out of sharing the energy usage information associated with Your appliances limits the functionality of the modlet and Services, prevents You from fully understanding how You can most effectively limit energy use, and may disqualify you from being able to keep the smartAC Kits without charge or from earning any incentives associated with the program. By visiting/using the Online Venues (whether or not You are a registered member), You acknowledge and agree that we may share anonymous demographic information such as Your zip code, age, gender and the names of the electronic devices and appliances that You use. You can also opt out from our ability to share such anonymous demographic information. However, if You choose not to provide this anonymous demographic information, You might not be able to take advantage of many of the Site’s useful features.

By visiting/using the Online Venues (whether or not You are a registered member), You consent to the data practices described in this Policy. This Policy describes what information we gather from You, how we use that information, and what we do to protect it. If You do not want information about You to be used in the manner set forth in this Policy, please do not use the Online Venues.

This Policy is incorporated into and is subject to the applicable enrollment agreement You executed to participate in the program. The use of the Online Venues and any personal information that You provide to coolNYC are subject to the terms of this Policy and Your enrollment agreement.

Information We Collect:

We may provide an online application and/or order form to process Your request for Services and/or entry in a Sweepstakes. Understand that the information that You submit is voluntary, but is required if You request Services and/or enter one of our Sweepstakes, whether or not You purchase our Services. Information submitted in connection with Your registration on any form, information associated with You that coolNYC may collect in connection with credit card processing performed by us and/or third parties providing such services, and any and all other information we collect, confirm or gather in connection with Your registration/application, or otherwise, both online and offline, is referred to, collectively, herein as “Information.” Upon registration, Users may be required to provide all or some of the following Information:

  1. Name
  2. Company Name
  3. E-mail Address
  4. Billing Address
  5. Shipping Address
  6. Modlet Address
  7. Con Edison Customer Account information
  8. Proof of Purchase/Verification Information (for rebates and incentives)
  9. Daytime Telephone Number and/or Cellular Telephone Number
  10. Credit Card Information (number, expiration date, security number)
  11. Answers to survey questions, including providing information (or authorizing us to locate information) concerning Your appliances and energy usage.

From time to time, coolNYC may also ask You optionally to provide other information. If You choose to provide such information, during registration or otherwise, You are giving coolNYC the permission to use and store such information consistent with this Policy. Therefore, please understand that when You sign in with coolNYC, You are not anonymous to us. coolNYC reserves the right to use, transfer and/or sell aggregate or group data about coolNYC Users for lawful purposes. Aggregate or group data is data that describes the demographics, usage or other characteristics of coolNYC Users as a group without disclosing personally identifiable information. Subject to applicable state and federal law, by submitting Your Information to, and/or using, the Online Venues, You agree to allow coolNYC to transfer and/or sell such aggregate data to third-parties. Registrants for our Services may receive e-mail confirming their registration with coolNYC, Service-related e-mail messages, as well as promotional marketing of commercial products and services. Registrants for our Sweepstakes may receive e-mail confirming their registration with CoolNYC, subsequent entries in our Sweepstakes, as well as promotional marketing of commercial products and services.

Energy Usage/Appliance/Electronic Device Information: coolNYC collects certain information regarding the energy usage associated with those of Your electronic devices and appliances that You interface with the modlet and the platform, as well as information about the model, type and make of those electronic devices and appliances (collectively, “Energy Use and Appliance Information”).

“Cookies” Information: A “cookie” is a small file containing a string of characters. When You visit the Online Venues, we send one or more cookies to Your computer or other device that uniquely identifies Your browser. coolNYC’s Online Venues use cookies to study User traffic patterns on such Online Venues in order to understand how the Online Venues are used, and how we can customize Your experience in connection with such Online Venues. The data in the cookie is only available to coolNYC’s Online Venues. To maintain Your privacy, You can disable Your browser’s ability to accept cookies, but by doing so You may not be able to fully experience the useful interactive features of the Online Venues that require registration. In addition to cookies, we and our service providers may use other technologies, including pixel tags, to gather information on how our Users interact with the Online Venues and to otherwise help us efficiently operate and monitor our Online Venues and Services. These technologies show us, for example, popular pages, conversion rates, click-through and other information that can be used to improve, operate and monitor our Online Venues and our Services. We also work with third party companies that serve online ads on our behalf. These third party companies may use information about Your visits to the Online Venues to serve You ads about our Services.

Automatically Collected Information: When You access coolNYC Services, our servers automatically record information that Your browser sends whenever You visit an Online Venue. These server logs include information such as Your web request, Internet Protocol address, browser type, browser language, the date and time of Your request and one or more cookies that may uniquely identify Your browser.

Information from Other Sources: We may also obtain information, including personally identifiable information, from third parties and sources other than the Online Venues. If we combine or associate information from other sources with personally identifiable information that we collect through the Online Venues, we will treat the combined information as personally identifiable information in accordance with this Policy.

Behavioral Tracking: coolNYC does not place cookies or other tracking technology on the Online Venues that tracks users’ activities after they leave the Online Venues.

The Ways CoolNYC Uses Information:

Anonymous Aggregated Data:

When coolNYC Discloses Information:

How We Protect Your Personal Information:

coolNYC uses commercially reasonable measures to secure Your personal information from unauthorized access, use, disclosure or destruction. When our registration/application process asks users to enter sensitive information, and when we store and transmit such sensitive information, that sensitive information is encrypted and is protected with SSL encryption software. We cannot, however, ensure or warrant the security of any information that You transmit to coolNYC, and You do so at Your own risk. Once we receive Your transmission of information, coolNYC makes commercially reasonable efforts to ensure the security of our systems. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. All of our Users’ personal information, not just sensitive information, is restricted in our offices. Only employees who need the information to perform a specific job (for example a customer service representative) are granted access to personal information. Our employees are dedicated to ensuring the security and privacy of all coolNYC Users’ personal information. Employees not adhering to our security policies are subject to disciplinary action.

If coolNYC learns of a security systems breach, then we may attempt to notify You electronically so that You can take appropriate protective steps. We may post a notice on the coolNYC Site if a security breach occurs. Depending on where You live, You may have a legal right to receive notice of a security breach in writing.

Data Integrity:

coolNYC processes personal information only for the purposes for which it was collected and in accordance with this Policy. From time to time, we review our data collection, storage and processing practices to ensure that we only collect, store and process the personal information needed to provide or improve our Services. We take reasonable steps to ensure that the personal information we process is accurate, complete and current, but we depend on our Users to update or correct their personal information whenever necessary. We encourage You to keep Your personal information and preferences current by regularly updating Your coolNYC account.

Accessing and Updating Personal Information:

When You use coolNYC, we make good faith efforts to provide You with access to Your personal information and either to correct this data if it is inaccurate or to delete such data at Your request if it is not otherwise required to be retained by law or for legitimate business purposes. We ask individual Users to identify themselves and the information requested to be accessed, corrected or removed before processing such requests, and we provide information access and correction free of charge, except if doing so would require a disproportionate effort.

We may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backup tapes), or for which access is not otherwise required.

Please be advised that instructing us to delete Your personal information will only result in the deletion of the personal information contained in our database. This deletion will not change or delete personal information which may have already been shared with third parties, all as provided above in this Policy. You will need to contact the third parties that contact You directly to change Your preferences regarding their use of Your personal information.

You are responsible for maintaining the secrecy of Your unique password and account information at all times.

Links to Third Party Websites:

This Policy only applies to the Online Venues. We do not exercise control over the websites to which the Online Venues and/or the Services link. These other websites may place their own cookies or other files on Your computer, collect data or solicit personal information from You. We encourage our Users to read the privacy policies of any third-party website that they visit. It is the sole responsibility of such third parties to adhere to any applicable restrictions on the disclosure of Your personally identifying information, and coolNYC, ThinkEco and its affiliates are not liable for wrongful use or disclosure of Your personally-identifying information by these third parties.

Our Commitment to Children’s Privacy:

Visitors under eighteen (18) years of age are not permitted to use the Online Venues, submit their personal information at the Online Venues and/or use the Services. coolNYC does not knowingly solicit or collect information from visitors under eighteen (18) years of age. CoolNYC encourages parents and guardians to spend time online with their children and to participate and monitor the interactive activities of their children.

If You are a parent or guardian and discover that Your child under eighteen (18) years of age has obtained a CoolNYC account, then You may alert CoolNYC by emailing us through the Site at and request that CoolNYC delete that child’s personal information from its systems.

Policy Changes:

This Policy may be revised periodically without further notice to You and this will be reflected by a “Last Updated” date above. CoolNYC will also archive on the Online Venues old versions of this Policy should we make any changes. Please revisit this page to check in frequently to see recent changes to this Policy. If the manner in which we use personally identifiable information changes, coolNYC will notify its Users by posting the updated Policy on the Site and: (a) sending the modified Policy to its Users via email; and/or (b) by any other reasonable means acceptable under applicable state and federal law. You will have a choice as to whether or not we use Your information in this different manner. At any time that You do not agree with the changes, You must opt out from receiving future communications from us (see the “Opt-Out/Unsubscribe” section below). Failure to opt out after notice of any such changes constitutes an affirmative acknowledgement and acceptance by You of the modified Policy.


To stop receiving future communications from CoolNYC, please click here. During registration, application, purchase and/or when You otherwise submit personal information to CoolNYC, You have opted-in and authorized us to share Your personal information (other than credit card information) with third-parties for marketing purposes as set forth above. When contacted by any of these companies or third parties, You should notify them directly of Your choices regarding their use of Your information. To opt-out of having Your personal information shared with third-parties, please contact us at: click here. To opt-out of having Your Energy Use and Appliance Information shared with third-parties, please contact us at: click here. When contacted by any of these companies or third parties, You should notify them directly of Your choices regarding their use of Your information.

CoolNYC Contact Information:

If You have any questions about this Policy, please click here, or write to us at CoolNYC, 120 East 23rd Street, 5th Floor, New York, NY 10010.

Filing a Complaint with the Federal Trade Commission:

To file a complaint regarding our privacy practices, please click here.